Ali Jones is hell-bent on achieving her `lifegoals: 10,000 Instagram followers and a win at the upcoming Glosscar Influencer Awards. It's a welcome distraction from dealing with her father's illness and Instagram is the one part of her life where she feels in control. So when she inadvertently leads people to believe she is sporting a baby bump and immediately gains thousands of followers, Ali realises that this could be her ticket to Insta-success. But, as Ali decides to ride the Mummy Influencer wave all the way to Glossacar glory, Tinder Sam resurfaces and is determined to take his new role as 'baby daddy' to Ali's 'bump' seriously. Falling for Sam is not part of Ali's Insta-plan. Meanwhile, Ireland's biggest influencer (and Ali's idol) Shelly Divine has it all - at least on paper. But beneath the immaculately curated feed, cracks are appearing.
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